The Brains, Behavior and Design toolkit draws from academic research in behavioral economics and cognitive
psychology to help designers and business leaders understand and influence
We believe that better products, services and outcomes result from
a richer understanding of the people they serve.
The toolkit is designed to be both informative and actionable - helping you
integrate the latest research in human behavior and decision making into your practice.
Help keep the tools available.
The downloadable tools are back, with a new addition – the donate button. We've gone back and forth on how to provide ongoing access to the tools. In the end, we’ve decided to call upon social not business norms. If you’re using one of the tools, please help us keep the website going and tools available.