- The Brains, Behavior and Design Group draws from academic research in behavioral economics and cognitive
psychology to help designers and business leaders understand and influence
consumer decisions.
We believe that better products, services and outcomes result from a richer understanding of the people they serve.
Our goal is to offer tools and workshops that are both informative and actionable - helping you integrate the latest research in human behavior and decision making into your practice.
Learn more about what we do »
- ID Summer Camp
Mini-workshop introducing concept generation strategies.
July 14, 2010
Details
- Help keep the tools available.
The downloadable tools are back, with a new addition – the donate button. The team has gone back and forth on how to provide ongoing access to the tools. In the end, we’ve decided to call upon social not business norms. If you’re using one of the tools, please help us keep the website going and tools available. Read more »
